Facebook is a leading social networking site; that being said it has massive growth potential on digital ad market and Facebook is not aloof of its possible implications. With acclivity of mobile phone industry in couple of years; Facebook is striving more and more to make its mobile ads simpler and accessible for targeted market but it could not get any better than 5.35% of net mobile revenue share worldwide in 2012 which was its first year as a mobile ads service provider.
Google is a big fish in mobile ads monetization but things can slip from its hands as new report from eMarketer suggests that Facebook mobile ad revenue could touch as high as 15.80% of total mobile revenue share worldwide. According to statistics shown by eMarketer; Facebook will outwit Twitter in mobile ads revenue generation as Twitter will only be able to catch a slight 1.85% of total revenue.
Above figures are exclusive of SMS, MMS and P2P advertisings; however, these include mobiles and tablets both.
If we see the overall picture of total mobile ads revenue expected to be generated this year; Google is a leading entity having 53.17% of net mobile revenue share which is the result of bourgeon usage of mobile search engine apps and YouTube app. But it should be noted that mobile ad advertising is expected to increase as flabbergasting as 89% this year as compared to last year; however, according to eMarketer, Google market will still be stagnant which could be an wake-up call for Google to do something more innovative in mobile ads market.
In overall digital ads market, Google is at home again. Google is leading the pole with 32.84% of total dollars generated by digital ads market which is estimated to be about $38.62 bn. At second is Facebook with its 5.4% of total digital ads revenue generated worldwide.
A gap of 27.4% of total market share between top two mobile ads providers is suffice to say that a long arduous trip is waiting for companies to emulate Google in digital ads market.